Sectors

In terms of how it performs, the sector a piece of direct mail represents can make a great deal of difference.

Different sectors within direct mail may have different relevancies – eg financial services packs are more likely to have customer fallout within the early stages, whereas travel for example tends to retain interest through each stage until, as it requires a high financial commitment, it has to work hard to close the sale.

So, in order for Royal Mail Responsivate to give you an accurate score, you should tell us the sector your pack represents before you proceed with an assessment.

Specialists in your sector