Industry Comment

"Creating effective direct response communications is both a science and an art. Consistent success comes from inspired concepts underpinned by solid design. Responsivate provides an excellent litmus test for your communications—assessing the important direct response elements on which your communications are based. Use it to identify areas for improvement and as a useful aide memoir to best practice."

Neil Morris, Deputy Managing Director, the IDM

"Sometimes in the bid to satisfy strategic objectives the functionality and appeal of the mailing pack gets overlooked. This tool allows you to not only assess mailing and pack mechanics but also measures how well you communicate your offer. The report Responsivate provides also gives you with what no in-company post mortem can ever give - benchmarking against industry standards. This may come as a shock to the system but it does save you " dying" of ignorance. Responsivate is so useful I can only wonder why no one has thought of it before."

Andrew Wilson, the catalogue consultancy

"The mail medium continues to be an essential part of the marketing mix for most organisations. It is the third largest advertising medium and delivers sales of over £25bn every year for UK businesses. Whether you are already using the medium or just starting out we can help you get the best out of mail advertising. Responsivate helps you assess how well your campaigns are performing and offers you a valuable insight into how you can get even greater returns on your mail media investment."

Adam Novak Managing Director, Royal Mail Media Markets

" Responsivate brings you an industry first - an immediate and objective way to evaluate your, and your competitors, campaign creative. We'll help show you where your customers become disenchanted with your mail packs and how to lead them more effectively towards the sale."

Una de Boer Head of Marketing Model Development - Royal Mail