About Responsivate
Royal Mail Responsivate is the result
of years of experience within RedC marketing
agency added this unique perspective on
the effectiveness of creative techniques
to the vast insight that Royal Mail has
amassed over the years and in Royal Mail
Responsivate you have an invaluable, practical
and effective tool for developing more
responsive direct mail packs. Best of
all it’s now available online, with
benchmarking data and signposting and
suggestions to draw on at your convenience…
all for a fraction of the cost of off-line
consultancy services.
" Responsivate brings you an industry
first - an immediate and objective way
to evaluate your, and your competitors,
campaign creative. We'll help show you
where your customers become disenchanted
with your mail packs and how to lead them
more effectively towards the sale."
Una de Boer Head of Marketing Model Development
- Royal Mail
Red C has been using pioneering eye tracking
research techniques for many years to
study how consumers open, read and digest
direct mail and other forms of direct
marketing material. Using these studies,
Managing Director Adrian Rowe, conceived
of the ‘Direct Mail Fall Out Model’
a ground-breaking off-line predecessor
of ‘Royal Mail Responsivate’.
Marketeers across all sectors of industry
have found this model consistently useful
in understanding how to develop more effective
and responsive direct mail communications.
Working with Professor Alastair Gale, one
of the world’s leading authorities
in eye movement research, Red C has established
a dedicated research centre at the Applied
Vision research Unit of the University
of Derby. Add this unique perspective
on the effectiveness of creative techniques
to the vast insight that Royal Mail has
amassed over the years and in Royal Mail
Responsivate you have an invaluable,
practical and effective
tool for developing more responsive direct
mail packs. Best of all it’s now
available online, with benchmarking data
and signposting and suggestions to draw
on at your convenience… all for
a fraction of the cost of off-line consultancy
services.
“The best performing
direct mail does not materialise in an
instant… it is a constantly evolving
process and
by challenging your current practice and
testing widely, you can always find an
extra margin of response
and sales.”
| Adrian Rowe,
MD |
 |
|
